I’ve had the extremely good fortune of being involved with the state’s youth-let anti-tobacco industry movement (”Just Eliminate Lies” or “JEL” for short) since it’s inception back in 2000. This year’s theme for the state-wide summit was “JEL Number Nine” – the capstone of which were two “street marketing” events, one in Des Moines and one in Iowa City.
As you can see, the message was “50 people will die this lunch break from tobacco use.” Fifty teenagers in black shirts would “die” when “Big Tobacco” rolled in. Overall it was well-recieved!
You can find out more about Just Eliminate Lies here – http://www.JELiowa.org
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