Yes, it’s been a while since our last Fairfield Story, but I’m back to tell you about Rustin Lippincott.

Recruited to Fairfield to be the Executive Director of the Convention and Visitor’s Bureau, Rustin was soon asked to become the Executive Director of the Fairfield Arts and Convention Center as well.

A single dad, who recently became engaged to Lindsay Haskins of Cedar Falls, Rustin is a native Iowan having grown up in Ft. Madison where he competed in wrestling, football, and baseball.

After college, Rustin worked in an ad agency in Cedar Falls which tapped his innate talent to promote. After the agency, he worked for the Cedar Valley Catholic school district, where he marketed the value and benefits of a religious education and the student athletes – whom he was integrally involved with as their football and wrestling coach. Not only did he hone his promotional skills there, but he also learned a lesson about how the decisions not-for-profit boards make for the good of the organization are not always the most popular in the community.

He was soon recruited by the city of  Nauvoo to lead efforts to promote their unique community as the director of their Convention and Visitors Bureau. In Nauvoo, Rustin had the opportunity to promote a piece of American history, and became as passionate about promoting Nauvoo and its history to prospective visitors as the residents were about their community.  Ironically, Nauvoo had a unique set of challenges, as the people who had lived there for generations were initially at odds with newcomers. Those newcomers were the Mormons who regard Nauvoo as a major part of their religious history. As a result, many have chosen to reside there and many Mormon visitors from around the world are drawn there – sound somewhat familiar?

Rustin has gleaned a lot from each of these experiences. Most notably, his ability to find the balance between unique groups and to galvanize their individual passions to become one that  promotes the economic values of tourism. Which, as Rustin aptly puts it “gets each group to where they want to go.”

This is not only true of the City of Fairfield, but in his role at the FACC where he seeks to mend fences and to bring everyone in town with a stake in the future of Fairfield to join together to support the Center for the betterment of the entire community.

Rustin resides in town with his daughter Jada, and when asked what he loves most about Fairfield, he sincerely had trouble keeping his response to less than 20 minutes. So when pressed, he summed it up as being with Jada and to attend events as a regular guy having fun with family and friends – to not be “on the job.” He loves to eat out in town and while doing so, to people watch,  thoroughly enjoying Fairfield’s diversity.

In addition to running the CVB and the FACC, Rustin serves on the boards of the Fairfield Beautification Commission, FPAC, The Volunteer Center and Rotary. He is also Iowa’s representative on the Tri-State Development and Tourism Taskforce as well as the VP of Marketing for the Eastern Iowa Tourism Association.

Rustin believes that Fairfield’s  unique selling proposition is that we are like a big city in small town Iowa. We’re heavily influenced by arts and culture and a strong manufacturing community, yet supported by Midwestern values. He believes we have the “best of both worlds” right here in our backyard. And he wants residents to come out and experience everything that visitors are coming to Fairfield to do and to enjoy our community as much as they do.

His role with the FACC is a natural, as it is one of the many assets we have that draw meetings and visitors to town. What he loves about it, is that the FACC provides residents with a great venue to host activities and to feature the community’s talents. He also loves that it’s a gathering place for all generations -  kids, adults, and seniors. Rustin is working hard for it to become the entertainment hub in Fairfield doing everything from hosting weddings and the high school prom, to trade shows, and featuring performers of all kinds. With all that the Center provides the community, he just wants it  to be on peoples’ minds when they are looking for something to do to have fun. To be in the mix and to be known as a place where there is always something to do for practically everyone in town…

Rustin clearly loves both of his jobs. He is passionate about promoting the unique community that Fairfield has become. For as he likes to say “Fairfield offers something for everyone, and you don’t have to look very far for something that will make you smile.”

And smiles are something that Rustin Lippincott always seems to have something to do with…