I walked over to last week’s annual meeting with JFAN, Jefferson County Farmers & Neighbors, Inc.
I came late as I usually do for events hoping to sit in the back and observe. Too late. The only seats available were in the balcony, on the side. That meant walking almost on stage for the stairs on each side. Note to self: come early for next year’s JFAN meeting.
This annual meeting served as much for a celebration as it did for a pep rally. Rightfully so, for both reasons. JFAN and its members have much to celebrate. I saw this at a glance when I walked into FACC’s lobby (late) and was greeted by 3 or more volunteers there to answer questions, provide handouts, direct me upstairs. These volunteers were clear on their roles, excited to contribute, friendly and engaging. I saw it at a glance with the FACC packed on a Wednesday night. Getting volunteers out is always a challenge. But to inspire volunteers and members to come out on a weeknight, so many that the FACC is packed to overflowing, is a sign of great leadership inspiring great participation.
Jim Rubris and JFANs Board of Directors have inspired, empowered…planted, fertilized, watered and now harvested a successful grass roots organization. Their purpose is clear. They have emboldened their members to speak up, speak out and take ownership of this organization and its purpose. Their tools and resources continue to grow in sophistication and reach. Check out their site. Check out their printed materials. See how they used digital media with a live broadcast during the evening meeting and lead-up interviews on KRUU.
Consider the speakers at last week’s Annual Summit.
David Murphy, Co-founder and Co-director, Food Democracy Now! Smart, energetic, organized, organizing, inspiring.
Dr. John Ikerd, Agricultural economist, author, and Professor Emeritus at the University of Missouri,
Francis Thicke, Co-owner and co-operator, Radiance Dairy, Former member, Environmental Protection Commission, Iowa Food Policy Council, Iowa Organic Standards Board; and former National Program Leader, USDA-Extension Service
All presented with passion, focus and well-documented data. That last point impressed me greatly. Sometimes, in evangelistic grass-roots organizations, data can take a back seat to fervor and conviction. Sure, there were anecdotal stories and the well-deserved jabs at corporate farming. But, they remained anecdotal and jabs to set up the delivery of the data.
There’s overwhelming data that shows the negative impact on farms, our communities from corporate farming, our health. The key word is our. No one near a CAFO goes free from its impact. Near means…next door, down the roads abused by swine haulers, in the community that slowly dies as jobs whither and disappear, as the public agencies are overwhelmed with those left and their needs from lowered wages and rising healthcare needs, and the farms themselves as they face the awakening of being suckered with their land and their family into competing in a commoditized industry on a global basis.
But there’s also growing data that shows there is a viable, profitable, sustainable option. That is the organic, sustainable, agriculture option. According to the Organic Consumers Association, Sales of U.S. manufactured organic products grew 38 percent during the past year. Meat, poultry and eggs grew 64%! (Note: that’s during a recession, not that we need reminding.)
This data could supply the content for the pep rally part of future annual meetings. This may be the future of JFAN: Highlighting this growth opportunity for those considering a CAFO. And not just highlighting it, but promoting it, coaching it, leading it. Include the positives of the business model for organic, sustainable farming, in the materials. Granted, it may be there. But, as a non-member looking in, it seemed hidden. The dangers and negatives from CAFOs, and corporate farming, are well-known. What seems less well-known are the very viable alternatives with sustainable, organic, farming, along with the business metrics for its operation.
JFAN has accomplished deep connections with its current membership. That’s helped stem the momentum of corporate farming and its impact in our communities. However, its mission may be accomplished when it builds bridges outside the current membership of true believers to include those whose vocation depends on finding a viable solution. That bridge could be built with information and tools and resources, education and skills, provided by JFAN, that create a business that is sustainable and healthy for them, their families, their neighbors, their community..and together that makes it our families, our neighbors, our communities.
Fairfield Ledger also covered the event.