After the comments we've received, many from this particular post, we have updated the business plan with more conservative figures for the revenue generated by the Center. And, at your request, have provided the details on page 29 of the updated plan. If you recall, $5MM was the original figure and we have ratcheted that down to $2.5-$3.1M. Over the coming days we will add the marketing plan Alice requested and additional details. Thank you all for the spirited debate! Here is the revised plan http://www.fairfieldacc.com/wordpress/wp-content/...

I know it's a Catch-22. Everyone involved is no doubt so busy DOING that they don't have time to flesh out the paper plan to keep up with what's really going on. But if you're putting a plan out there, it should include the stuff from your answer plus longer-term projections beyond 2010. Many of the people you want to draw into this are business people who can afford to make donations and get behind the Center and they will expect more from a business plan than what is there now. Thanks for all the work everyone is putting in on this.

There is info on how many events were held but nothing about how much of capacity that represents. And there really isn't much in terms of specifics about what the marketing plans are. Like the fact that with only 25% utilization at present, you’re concentrating on the Expo Hall because it has the most capacity remaining and represents the most profit potential. Nor does it say what the additional revenue would be if you reached say 50% in 2010. It also doesn’t say that Sondheim is at 80%, which means that it is nearing capacity. Projections and budgets are not broken out by the different venues either.